CAMPAIGN
Lyft
As the lead copywriter on Lyft’s IPO campaign and subsequent launch of new transit options in the app, my art director partner and I built out 360 creative campaigns to help our audience understand Lyft’s “y.”
VIDEO
square
Square Terminal is a robust payment taker that’s also portable and outdoor-friendly, which made it a clear choice to be featured in Square Hardware’s first commercial coming out of the pandemic.
WEb
MURAL
We replaced a stodgy, jargon-addled landing page with this informational invite that leaned more heavily into Mural’s brand, including the notion that a spirit of play is integral to making excellent, collaborative work.
Lyft
When President Trump enacted a Muslim travel ban in January 2017, Lyft leaped to put a stake in the ground about its inclusive brand values, including publishing this advertorial in the New York Times Sunday Magazine Immigration Issue.
Short humor
Weekly humorist
For Fail-Safe Security, Hire Me, a Four-Pound Chihuahua
Robot butt
Astrology Isn’t Real, But That Isn’t The Point
Greener Pastures
8 Beauty Products to Alleviate the Hideous Malaise of Working from Home